IF Contracting is a global tax planning and Payroll company based in London, who collaborate with international contractors abroad. For this project, we were required to produce a full page advertisement for one of the industry’s high profile magazines. The brief was to create a compelling design which would generate interest for businesses within the industry.
We wanted to create an advert that was set apart from the other items featured in the publication. The concept for this project centered on an image which conveyed a sense of adventure alongside the company slogan ‘IF Only’. The images, paired with the company’s slogan conveyed the allure of a new endeavor and the appeal for businesses to expand their reach.